It was no surprise to wake up today to the sound of the world's media trying to get its head round Google's move into phones.
Google's Open Handset Alliance is not a reaction to Apple's iPhone, Rupert Goodwins was patiently explaining to the BBC's Today program before 6.30am. It's more about Microsoft, he said.
At this stage, of course, it's more about Nokia, not Microsoft. The Symbian-based S60 platform has a healthy dominance everywhere in the world, except the crazy frontier territory of the US, where platforms like the iPhone and Microsoft Windows Mobile thrive, where Palm's phones lived and died, and the only place where RIM BlackBerry phones have a decent market share.
Windows Mobile is an opponent, sure, but Nokia is the big target.
At bottom , this is, finally, a Linux phone alliance we can take seriously. We've seen all sorts of Linux phone alliances (here, here and here for instance) , and even Linux phones genuinely targeted at the iPhone.
It's based round Google's Android software acquisition. It's got the partners it should have - particularly in Asia, the part of the world where Linux phones have a sizeable market share. So KDDI and DoCoMo have got on board.
Symbian is releasing its quarterly results today, and the CEO Nigel Clifford claimed indifference to yet another Linux phone alliance. Previously Symbian has been pretty complacent about the threat from Windows Mobile, and it's clearly cultivating the same gravitas toward the Android - as Symbian made clear in a separate cvonversation with Techworld.
Of course, it would say that, though, wouldn't it?