The corporate desire to understand consumers’ buying demands via their devices is mirrored, warts and all, in this retelling of Gustav Meyrink’s novel Der Golem.
The story centres on a Golem, a fully functioning clay robot, created by a boy genius not unlike the tech entrepreneurs that top the rich list today. Golem is autonomous, only responding to the commands of his owner Robert.
But once an omnipotent enterprise buys out its creator to mass produce Golems and bring them to the market, Robert begins to lose his control.
Developers and businesses, particularly in the retail space, may squirm in their seats as the shiny new Golems' automated updates enable it to repeat and personalise adverts depending on their location - eerily similar to what we call "push notifications".
In one scene, Robert is convinced into buying a fancy new pair of shoes, after much convincing from Golem. Chillingly, he utters: “but what would I know”, after all, it is Robert that controls him and not the other way around, Golem reassures.
The live music, lighting and projection technology from production company 1927 depicts a distorted yet at times too close for comfort reflection of the modern western world.
Fresh from the Young Vic, this whimsical, hilarious yet disturbing musical is not to be missed. But leave your smartphone at home; you will feel it burning in your pocket.