Techworld covered the Everdream announcement here. We asked Iron Mountain and Everdream to respond. An Iron Mountain spokeslady - Iron Maiden perhaps? - responded first:-

Iron Mountain on Everdream
The Everdream solution does not appear to encrypt data until the device is reported as stolen and has made an internet connection back to their servers. If a machine is stolen and is never connected to the internet then the data is still unencrypted and at risk.

DataDefense will encrypt data upon install (the data to be encrypted is determined by a set of rules and encryption locations specified by the administrator. We also provide a default set to get them started). So a user’s data is secure from day one.

DataDefense allows the administrator to set a number of rules and conditions that certain actions should be activated on the machine. For example, if the machine is out of contact (i.e. does not report in to our service via an internet connection) for a period of time, we can automatically securely delete the data and/or encryption key on that machine without it having to connect to our servers. The rules set by the administrator are downloaded to the machine from our service. The machine will be configured to automatically check-in to our service and on these check-ins, if a rules change has been made, the machine will receive the updated set and apply them.

Just some of the actions available are below:

1) After x consecutive failed logon attempts put a message up on the screen
2) After x consecutive failed logon attempts delete the encryption key on the machine
3) After x consecutive failed logon attempts securely delete (by overwriting the data on the disk x times, number is configurable by the administrator up to 8 times) the encrypted data
4) After x consecutive failed logon attempts delete the encrypted data
5) The above actions can also be set to trigger if the machine is Out of Contact and if reported as Lost or Stolen

Everdream on DataDefense
An Everdream spokeslady contributed several points in response:-

Iron Mountain offers theft recovery as part of a bundled service which costs $17.95 per month per desktop, plus a $50 one-time set up fee. Everdream's theft recovery service is $6 per month, and as it is completely hosted, there is no setup fee or costs associated with hardware or software - it is like an insurance policy where people pay for peace of mind.

While Iron Mountain is purely a data protection provider, Everdream offers theft recovery as one of many services that you can buy that provides complete IT desktop management. The solution depends on a software agent that is automatically installed across any windows-based network managed device. The agent provides centralised software distribution for all PC assets and supports inventory management, software contract compliance, software license allocation, warranty management and other lifecycle management issues.

McAfee/Symantec anti-virus protection, backup and patches are also centrally pushed to individual PCs by way of the Agent. Having a single integrated platform for desktop management means that companies can get a 360 degree view of all their PC assets.

Horses for courses
If you prefer to have theft recovery/data protection as part of an overall desktop management service than Everdream would seem to be the one for you. Alternatively the same data protection and anti-theft service can be offered as part of an online data vaulting service. It might seem a straightforward step to expand the online vaulting service to include it.