Techworld talked to Steve d'Alencon, the new VP of Product Marketing for Kazeon, about Kazeron's activities, its positioning and the market it operates in. First though, he wanted to correct a depiction of Kazeon made by Exanet CEO, Rami Schwartz, characterising Kazeon's main focus as being data classification and indexing.

TW: How would Kazeon correct the positioning that Exanet's Rami Schwartz described?

Steve d'Alencon

Gartner, Forrester and others have re-positioned enterprise search into a broader category called Enterprise Information Access. Kazeon is an Enterprise Information Access company focused on eDiscovery solutions (business-driven) and Storage Optimization Solutions (IT-driven). Enterprise search has been limited to portal/intranet and knowledge management search. Kazeon is the only company in this space that allows customers to search, classify and act on their information according to their particular needs.

TW: How would Kazeon describe the consolidation of the eDiscovery market and why is it happening?

Steve d'Alencon

The eDiscovery market is still immature and extremely broad in nature. Use cases for eDiscovery include: Legal Discovery / Litigation Support, Internal Audits (Information Security & Privacy), Regulatory & Compliance Requirements (GRC), Investigations (M&A, Divestitures), and Records Retention & Management.

As customers better understand the risks and costs associated with eDiscovery and purchase more solutions and the technology matures, consolidation is inevitable. And as vendors, who traditionally are known only for enterprise search or other functions and not as eDiscovery tools, struggle to quickly meet the new realities of the market, the pace of consolidation will quicken.

TW: Who are the main players in this market?

Steve d'Alencon

eDiscovery is very broad. It can be generally segmented into upstream and downstream discovery activities; that is moving along the spectrum of volume and relevance. Most eDiscovery vendors are in downstream (low volume, high relevance review tools) and include Lexis/Nexis and CT Summation for example. Upstream vendors (high volume, low relevance) include Kazeon, Autonomy, Guidance and several ECM (Enterprise Content Management) players.

TW: How is the ediscovery market segmented?

Steve d'Alencon

One can segment eDiscovery by business use case, i.e. Legal Discovery / Litigation Support , Internal Audits (Information Security & Privacy), Regulatory & Compliance Requirements (GRC), Investigations (M&A, Divestitures) and Records Retention & Management.

Or one can segment eDiscovery by function, i.e. upstream is discovery/identification/culling/preservation and output culled data into other downstream tools; downstream is review, analysis, production and presentation of information.

TW: Is it a separate market from enterprise search?

Steve d'Alencon

Yes and no. At the end of the day, Enterprise search could be viewed as a sub-component of the eDiscovery umbrella since it is used to discover electronically stored information for some purpose. Enterprise search is often a generic use case not directly tied to a business process requirement and, therefore, it is often used as an ad hoc tool. The eDiscovery use cases are driven by a repetitive or well defined business requirement to reduce risk and cost to the business.

TW: Is it a separate market from compliance?

Steve d'Alencon

No. Kazeon sees Compliance as a business use case of eDiscovery.

TW: Is it a separate market from data archiving?

Steve d'Alencon

Yes. While it is true that one must “discover” the metadata about files in order to properly store or archive them, eDiscovery use cases all involve more than just metadata. They require file discovery, full content indexing, extensible classification, security and policy enforcement and proscribed action within the context of the driving business requirement.

TW: Is eDiscovery just another storage management function?

Steve d'Alencon

No. Storage management granularity is limited to the file and most often driven by size or use. eDiscovery granularity goes down to a word in the content or metadata of a document and is driven by numerous, complex business use cases.

TW: How is eDiscovery part of an Enterprise Information Access Network (EIAN)?

Steve d'Alencon

To quote Gartner Group, “Information access technologies collect and condense information or map its native location so that users may actively seek it out, effectively analyse it and remain informed of it.” eDiscovery use cases clearly fall within this broad definition of information access.

TW: What are the characteristics of an EIAN?

Steve d'Alencon

Today’s top business problems share one common characteristic: They depend on having a cost effective and unified view across all enterprise information that can be acted upon. Solving these business problems becomes easier if you have an enterprise information access and automation platform.

TW: Who are the main players in the EIAN area?

Steve d'Alencon

Given that this market still remains relatively immature, Gartner last listed over 30 vendors, not including those who specialise in one area of eDiscovery, such as Legal Discovery.

TW: How will Kazeon survive and prosper in the EIAN market?

Steve d'Alencon

Kazeon has shown continual technology leadership in the areas that matter most to businesses:

1. Simple deployment – one appliance that installs in 15 minutes
2. Enterprise scalability – first vendor to index and search both metadata and content; an index emails and files regardless of format or location and a single appliance will index 100m files with the fastest indexing speed and the smallest overhead in the market.
3. Synergistic business model – Kazeon technology works hand-in-hand with world-class vendors including NetApp, EMC, Google, Oracle and more.
4. Solves pressing, real-world business problems, including eDiscovery and Storage Optimisation

TW: How will EIAN encourage storage optimisation, deliver better security and lower datacentre costs?

Steve d'Alencon

The problem with storage today is that data is proliferating faster than IT’s budget to purchase and manage storage. In other words, companies don’t know what they don’t know. Enterprise Information Access solutions mitigate this issue by providing an enterprise-wide view of data and key attributes of that data so that data can be automatically, cost-effectively and securely managed, stored, archived or deleted.

TW: What other improvements will EIAN bring as it is implemented?

Steve d'Alencon

The advent of Enterprise Information Access technologies will revolutionise the way companies search, classify and act on information. Benefits/improvements of enterprise information access are:

- It provides information visibility and control across the enterprise independent of information location or format
- It features simple deployment, high performance, enterprise scalability and low TCO at pennies per document, not dollars or pounds.
- A single technology platform helps to solve multiple business problems and can be easily integrated with business applications using industry standard API’s.