Etsy, the online marketplace for buying and selling handmade goods and crafts, disclosed some interesting tidbits about the company's business when it filed to go public Wednesday.
Did you know that 86 percent of Etsy's US sellers at the end of last year were women? Or that three-quarters of its sellers consider their online store a business rather than a hobby?
1. International appeal
Etsy had 54 million members at the end of last year. Of those, it had 1.4 million active sellers and 19.8 million active buyers, where "active" means they bought or sold something in the last year. They're located in nearly every country of the world; Etsy's marketplace is available in 10 languages.
2. Revenue is booming, but there are no profits
Etsy generated revenue of $196 million (£128 million) last year, up 56 percent from 2013. It makes much of that money from fees it collects on items sold and services such as promoted placement of goods.
The company has been losing money, though. It lost $15.2 million (£10 million) last year, much more than its loss of $796,000 (£522,000) in 2013. The year before that it lost $2.39 million (£1.57 million).
It expects operating expenses to increase "substantially" as it hires more employees, increases marketing and invests in new services. Which segues into...
3. Rising product development costs
Etsy's costs in this area grew from $436,000 (£286,000) in 2012 to $785,000 (£515,000) in 2013 and $1.46 million (£970,000) in 2014. In addition to its desktop site, Etsy built mobile apps for iOS and Android that include search, curation and social features.
4. Rapid headcount growth
Etsy almost tripled its employee count between 2011 and 2014, from 251 to 685.
5. Do-gooder values
In January it formed Etsy.org, a nonprofit that builds education programs to "reimagine how and to whom business is taught." It will focus on educating women and other groups under-represented in entrepreneurial activity. The company expects to use $300,000 (£197,000) of the proceeds from its IPO to help fund Etsy.org.
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