Whilst at the Code Conference this week, Mary Meeker, a partner at Kleiner Perkins Caufield & Byers, released her annual Internet trends report at the Code Conference – the report is now in its 20th year. The Internet Trends report encompasses everything from e-commernce, to legislation, through to advertising. As one of the most highly regarded technology reports of the year, the content is well worth a read.

This week Twitter introduced a new tool to its platform, giving marketers deeper knowledge about user behaviour around organic tweets. Twitter created this to help marketers better understand their Twitter audience, in allowing advertisers to more accurately identify and refine their content relevant audiences. This will come in handy particularly for upcoming campaigns, meaning they outreach to more targeted people.

Retailers and consumer goods groups are turning to beacon technology in a bid to make shopping in bricks and mortar stores more like ecommerce, as they try to connect online behaviour with offline sales. Beacons enable targeting based on a person’s precise location, so, for example, a department store could alert a shopper to a new collection when she is near women’s clothes.

Despite the company being only eight months old, Facebook this week announced that it has bought a virtual reality headset startup, Surreal Vision. The startup has developed technology which allows users to interact in a computerised version of the real world, aiming to make this version so real that it is impossible to distinguish between real life and the one created by the device.

Shazam, the music recognition and discovery app, has introduced a ‘visual recognition’ feature into its app. Users can use their smartphone camera to scan things like posters, magazine pages, or packaged goods to create “interactive content, special offers, and the ability to purchase items or share them with others.”

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