Still, you're unlikely to gravitate toward the Fujifilm FinePix Z30 unless you're a teenage girl, due to its youthful design and bright colours.
In Test Centre jury evaluations, the 10Mp Fujifilm FinePix Z30 earned a score of Very Good for its sample images, with sharpness and exposure levels that were noticeably superior to those of many of its similarly priced competitors.
The Fujifilm FinePix Z30's design, however, fell short on a number of counts: the placement of the lens in the top left corner of the camera's faceplate means that your fingers may make unexpected cameo appearances in your photos; and its rubber buttons, basic features, and overall aesthetics won't please everyone.
Starting with the front of the Fujifilm FinePix Z30, a shiny, button-bedecked faceplate protects the lens when the camera is powered off; sliding it to one side turns the camera on. The shutter button and the speaker are the only two items on the top of the camera. A slightly grainy 2.7in-diagonal LCD and 10 rubber buttons handle all of the controls on the back of the FinePix Z30.
The rubber controls-which include the only way to zoom in and out while you're composing a shot-work fine, but they contribute to the Fujifilm FinePix Z30's toylike look and feel. Pressing the Menu/OK button lets you choose from 20 scene modes; turn face detection on or off; shoot standard-definition 640-by-480 video; or flip between black-and-white, chrome, and standard-colour filters.
The menu buttons also let you turn on the Fujifilm FinePix Z30's antiblur mode (digital image stabilisation), auto scene recognition, and a bare-bones manual mode that lets you tweak exposure compensation and white-balance settings. The menu navigation and modes work well, but they're standard-issue settings for a camera priced at £150 or so.
The Fujifilm FinePix Z30 captured 283 shots on a single charge of its rechargeable lithium ion battery, which was enough to earn it a battery-life score of Good.
The Fujifilm FinePix Z30 uses SD and SDHC cards for storage; the card slot lies hidden behind the battery door. Fujifilm tucked a USB port under the battery door, too, so you'll have to open the battery compartment to perform a number of options with the camera. Unfortunately, the plastic-and-metal battery door construction feels as though it could snap off rather easily in the course of extended use.
Given this camera's appearance, its image quality is a nice surprise; but the Fujifilm FinePix Z30 isn't likely to sway anyone besides teenage girls due to its My Little Pony colour scheme, its basic feature set, and its rubber controls.
For potential buyers who fall into its target audience, the Fujifilm FinePix Z30 does offer good value for the price.