The top 14 marketing (MarTech) and advertising tech (AdTech) startups in the UK

Scott Carey
Scott Carey

Scott Carey

Scott is online editor at Techworld and ComputerworldUK.

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The marketing tech (MarTech) and advertising tech (AdTech) landscape (MadTech for short) is an extremely busy one, as shown by this mind-boggling landscape illustration from Chiefmartec.com.

The United States has been producing successful MarTech companies for the last decade and Europe is only just catching up.

According to Techcitynews.com: “Although North America remains the most active region for merger and acquisition deals in the adtech/martech sector, with 51 percent of the total global deal volume in Q2 2015, other regions are eating away at its dominance.”

The figures show that western Europe’s share of deal volumes rose from 13 percent to 18 percent, over the same period, according to data from specialist marcoms and tech M&A consultancy Results International, and there is a small but growing cohort of UK startups in the space.

Deborah Hennessy is an advisor at The Sandpit, a “business builder” for MadTech startups in London which helps founders take their products to market. She says the UK is "playing catch up" in the space and that: “Tech that has real product market fit and are answering problems that make marketers lives easier and helps customers, rather than push things on them. These will be the companies that succeed.”

For this list we are focusing on startups from the UK that can help marketing teams to improve their productivity and the reach of their campaigns, from handy platforms to useful tools for marketing and advertising professionals.

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