London-based startup Qubit is rounding into maturity beyond life as a startup, with over 260 employees. Qubit raised a massive £40 million in Series C funding in February, led by Goldman Sachs. Clients include retail giants like Topshop and Uniqlo as well as travel brands Thomas Cook and TUI.
Qubit focuses on digital customer experiences, particularily around web optimisation and personalisation across digital touchpoints (mobile, web, customer service, etc.), the holy grail for web marketers and ecommerce companies. The "marketing hub" platform was developed by four ex-Google employees. It allows teams to do real-time analytics, segmentation, A/B testing and web personalisation all on one platform called the Visitor Cloud.
The platform is built on open-source software. Unsurprisingly considering the Google heritage at the company, it is underpinned by the Apache HBase database, allowing for low-latency data processing. The front-end is built with simplicity in mind, with drag and drop usability and the Visitor Cloud integrates with existing ecommerce and web content management (WCM) platforms.