1. How to pitch to a VC: Use your network
The phrase ‘it’s about who you know not what you know’ is still alive and kicking for VCs and for most the best way to get VC funding is to get recommended.
“I get referrals from people that I trust so in that sense, there is no science to it, it’s more of an art,” says Chen.
“If you don’t have a lot of brand recognition, it’s hard to get recognition with VCs. The first thing is not to see it as a transaction but to see it as building relationships,” Newman tells Techworld.