1. Social media tips for startups: Assess your social media channels
Before beginning a social media campaign or reshuffle, it’s vital that you gather all current metrics of your social media channel in order to measure growth, and determine what works and more importantly, what doesn't (and could harm your brand).
Key metrics worth taking down are followers/likes, clicks on links, mentions/shares, impressions and profile visits.
A weekly and monthly log of changes in these channels is the best way to monitor changes.