Although it’s early into 2016, it’s already been a big year for Twitter. Four board members have left with another two have been appointed. Kevin Weil, who led Twitter’s product team, and engineering lead Alex Roetter were pushed out after railing to increase user growth, according to the FT, followed by head of media partnerships Katie Jacobs Stanton and HR chief Brian Schipper.
Just two weeks later on 8 March, the company came under fire for changes to its timeline. Initially it was suggested it would replace Twitter’s reverse chronological timeline with one that shows tweets determined ‘most relevant’ by an algorithm. The feature, launched a week later, actually shows tailored tweets on the top of your timeline – however it is opt-in and the company says it won’t disturb the reverse-chronological flow of tweets.
That same week, Twitter shares fell after it reported a net loss of $90 million for the last three months (versus a $125 million loss a year ago). It was the first quarter in Twitter’s history where the number of monthly active users has not grown, remaining at an average of 320 million.
It had some positive news later this year though: Twitter announced it had acquired London-based machine learning specialists Magic Pony Technology for $150 million.