1. Apple Attack
Political attack ads have a long history, but so do high-tech attack ads. For example, who can forget Apple's "1984" ad aired during the 1984 Super Bowl? Now the stuff of cultural legend, the ad came at time when PC and IBM were synonymous--when most people thought of computers as business tools beyond the reach of individual users. With "1984," Apple tried to shatter the image of the PC as an exclusive tool of the pin-striped set.