1. Whole Foods Market Recipes
Too many developers simply cut an image out of existing marketing collateral and make it their iPhone app logo undefined even though it doesn't translate. But here's one case where it actually works. Whole Foods took the familiar fruit-shaped "O" in their name and turned it into an iPhone app logo. "It's about boiling it down to its essence," says CEO Steve Yamaguma of Design2Market, a graphic design firm in Silicon Valley.