1. It's easy on the eyes
For reading text, we prefer the black-on-white E Ink display technology (which is used on the Kindle and other e-readers). When it comes to colour displays, the Nook Color's 7 inch screen with a resolution of 1024x600 is bright and easy on the eyes. This is probably because the device was designed to function foremost as an e-reader. It's also sufficiently viewable outdoors in indirect sunlight.