Why did Yahoo's Marissa Mayer fail? From Yahoo's data breaches to bad acquisitions | 5 reasons why Marissa Mayer failed to perform a turnaround

Scott Carey
Scott Carey

Scott Carey

Scott is online editor at Techworld and ComputerworldUK.

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After nearly five years as CEO at Yahoo, Marissa Mayer is walking away with $23 million in her pocket after stepping down from her role as the company prepares to be sold to Verizon.

Mayer was celebrated as a progressive hire to turn the faltering internet giant around in 2012, with a focus on its core display advertising, email and financial products the priority as it continued to lose the battle for search to her ex-employer Google.

It still seems harsh today to blame Mayer for all of Yahoo's failings. The company was in dire straits when she took over and would have taken a miraculous effort to get the company back to where it was during the dot com boom.

Listen: The UK Tech Weekly Podcast discusses Marissa Mayer's Yahoo legacy

However her record as CEO is riddled with missteps, from strategic to financial. Here are the five defining mistakes of her tenure.

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