Facebook is backing a new campaign that is designed to tackle internet inequality in the UK.
The ‘Web For Everyone’ campaign, also backed by the UK’s Digital Champion, Martha Lane-Fox, as well as Barclays bank and tech education start-up Free:Formers, will teach people of all ages to write code and build the web.
The year-long programme will bring together big names across different industries to run digital skills training workshops led by Free:Formers.
The campaign will also work to connect business with society, with the aim of making digital skills accessible to everyone.
Richard Allan, director of policy for Facebook in Europe, Middle East and Africa said: “The web is at the crux of our daily lives but only a small proportion of people actually know how to create it. Web For Everyone will bridge the gap between using the web and building it, whilst showcasing the huge opportunities digital skills can deliver across a range of sectors."
The programme will be given a new industry focus each month with the first being fashion.
A launch event as Somerset House today will see six 18 - 25 year olds from The Prince's Trust team up with some of the UK’s most photographed faces – including Portia Freeman, BB Kaye and Stephanie Rad – to create their own fashion-focused app.
A panel of judges will decide which app wins and the creator will win access to London Fashion Week and spend a day at Premier and Storm offices.
Martha Lane-Fox, UK Digital Skills Champion, said: “This year marks the 25th anniversary of the web, given to the world by Tim Berners-Lee. I'm proud to be celebrating a British invention that has changed the world forever with an array of activities that show the web is #webforeveryone.”
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