BT has launched a new service that looks to bring the features of the Blackberry to smaller businesses.
While there are many service providers for the Blackberry device, a company spokesman said:"this is the first time a company is integrating all these services for a small business user," without need for additional IT server software.
With BTs Blackberry Internet Service or BIS, a user need not have an additional email account for his company and can collate mail from at least ten different email accounts like Yahoo or Hotmail.
For owners of the Blackberry 8700, BT has a special offer on Sat Nav, with the rental free for the first three or six months, on one- or two-year contracts.
Interestingly, BT seems to have overlooked the fact that Blackberries are not Wi-fi-enabled. So unless they (Blackberries) upgrade, small business users paying for services like email, instant messaging through Yahoo! and GoogleTalk, will soon find themselves £260 short for just an email account, and a Sat Nav device. Wi-fi is scheduled to roll out all over UK by the end of summer this year.
An Ipsos Reid Blackberry ROI study in 2004, which comprised 210 Blackberry users, showed that an average user could convert 54 minutes of downtime (time when travelling or when not in front of the PC or laptop), into productive use. But users thankfully, might still get to relax when theyre travelling on the London Underground.
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