Only weeks after failing to reach its funding target on Kickstarter, UK security startup WEDG has walked home with the £71,000 ($116,000) it asked for on smaller rival Indiegogo, its founders have announced.

As reported in July, the WEDG is a super-secure NAS-like encrypted storage and backup box aimed at home users with desktop, laptop and mobile clients that also hosts secure email and calendaring. It can also act as a home media and web server.

Its Manchester-based inventor Shehbaz Afzal calls it the ‘personal cloud’ but most cloud NAS boxes on the market don’t offer its level of security and privacy. That’s its USP – it is designed to be resilient enough to connect to the Internet without compromising privacy.

Last Summer the team launched a £90,000 funding drive on Kickstarter, which attracted 333 backers but fell short on £62,000 of pledges. Undeterred, Afzal reposted the project on Indiegogo with a £71,000 target, reaching over £73,000 within week one.

Indiegogo is a smaller platform than Kickstarter, so what went right?

According to a spokesperson, the explanation might lie with better publicity. The project hired a PR coordinator which it lacked during most of the Kickstarter phase.

The raft of publicity the project attracted while on Kickstarter won’t have hindered it either. Awareness seems to have caught up.

What the project’ successful re-launch does bring home is the way that the crowdfunding sites are directing money at serious projects and not just the occasional trivial projects they were accused of fronting in the past.

In March, after five years of operation, Kickstarter announced it had reached the $1 billion milestone in funding pledges. Half of that was in 2013 alone.

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