Google+ is not engaging its 100 million users with the average post getting less than one +1, less than one comment and is re-shared less than once, according to business metrics firm RJMetrics.
That means a majority of us post information that doesn’t get noticed, and that lack of notice likely is the reason why many of us don’t come back, or that we come back very rarely.
RJMetrics found the average Google+ user posts once every 12 days, and 30% of all users who make one post never make a second one. Even after five posts, there’s still a 15% chance the user will not post again.
What we see here is the proof of the “ghost town” criticism of Google's social networking site that was leveled by critics last year as activity started to decline.
Average activity on Google+ decreases month after month for the average user, RJMetrics found. The same thing happens with newer users, so the cycle continues and makes Google+ look even more desolate.
Who will use a social network if it’s boring? We keep coming back to Facebook because our posts and photos are commented on, or we want to know what is happening with our friends. Our friends on Google+ don’t seem to be posting, so why should we?
“From what we can see from the outside looking in, Google+ has a long way to go before it becomes a real threat to the social networking landscape,” said researcher Robert Moore.
I think the apathy of many Google+ users is the reason why it is dying: it is caught in a death spiral that is almost impossible to get out of. We stop using the service because we’re bored, so our friends stop using the service because they don’t see us update anymore.
Google’s biggest difficulty now will be to try to figure out a way to fix this before it’s too late.