Sex.eu was the most sought after domain name using the European Union’s own TLD on the opening day for registrations. According to data supplied by EURid, the body responsible for registering .eu domain names, sex.eu received the highest number of applications.

The next most popular request were: hotel.eu followed by travel.eu, jobs.eu, hotels.eu., casino.eu, poker.eu, golf.eu, business.eu and music.eu. Porn.eu was in 11th place.

The first day of registering applications for the .eu domain name was a major success with EURid receiving more than 100,000 requests for application. The EU-wide registry received 45,000 requests in the first 20 minutes of opening its website to applications.

The majority of applications were for national trademarks with more than 70,000 requests, followed by EU-wide trademarks at 21,455.

German organisations lodged the highest number of requests for registration with nearly 35,000 applications, followed by France and the Netherlands. UK-based organisations submitted more than 10,000 applications.

Starting Wednesday, trademark holders and public bodies may apply for registrations. From 7 February, holders of “prior rights,” such as company or business names, will be able to apply for .eu domain names. From 7 April next year, all citizens or organisation based in the EU. will be able to apply.

To deter cybersquatting, applications submitted before 7 April will be examined to ensure that those applying actually own the rights to the name, brand or trademark for which they are applying.

Registration will be handled by more than 700 registrars across the E.U.'s 25 member countries.

During the sunrise period, EURid will charge trademark holders €45 (US$53.19) and public bodies €35 for applications. Other rights’ holders will be charged €85. After 7 April, applications to EURid will cost €10. Applicants will also have to pay registrar fees.