Google has called on the web development community to improve the speed of web pages, and posted its list of performance best practices.
It also said that protocols such as TCP/IP and HTML need to be updated or even replaced.
Google's official blog said that protocols such as HTML and TCP/IP were created "when broadband and rich interactive web apps were in their infancy."
For an example of the performance enhancements it has in mind, Google pointed to the recently proposed HTML 5, which has been heralded as a potential game-changer in web application development. Some HTML 5 features have shown up in browsers, but it could take years to fully implement.
In a video, Google Performance Evangelist Steve Souders said, "If we could come up with changes, enhancements or even alternatives to TCP/IP or HTTP, that might have a significant impact."
Google acknowledged that, while it is a major player on the Internet, it cannot implement changes on its own, and expressed that it would continue to work through standards bodies.
At the same time, Google advocated that websites take smaller steps to improve performance today, and the company laid out its best practices for developers at a new site, as well as a Google Group to open the discussion to the community.