Video54, the silicon vendor that makes the chips for NetGear's RangeMax fast Wi-Fi products, is re-branding itself Ruckus and taking a new direction.

At the re-launch, the company is expected to announce that a carrier will use equipment from Ruckus for a "triple-play" service delivering telephone, video and broadband to consumers.

Video54/Ruckus would not confirm the move, but it appears to be a change of direction from a company that has so far concentrated on selling silicon to hardware vendors.

Video54, founded in 2004 and led by Selina Lo, formerly of Alteon/Nortel, has been promoting BeamFlex, its version of MIMO technology as the only way to send full video signals over a Wi-Fi network. Like other MIMO technologies, BeamFlex uses multiple antennas to take advantage of signal reflections and create multiple paths between the client and the access point, increasing the potential speed and range of a Wi-Fi signal.

While NetGear has adopted BeamFlex, but other vendors, including Belkin and Linksys, have used MIMO silicon from Airgo. While Video54 makes an overlay to existing silicon, Airgo makes a whole new chipset for MIMO Wi-Fi, and both approaches were rivals in the race to create a faster Wi-Fi standard at the IEEE, to be called 802.11n.

The IEEE is now working on a merged specification for 802.11n, but Video54 does not feature in either of the groups making that truce, TGnSync, or WWISE.

Video54 is now working with telecoms carriers on equipment that will allow users to place phones computers and TVs anywhere, without wiring.