Texas has produced two new mobile phone processors that improve multi-media performance on 3G networks.

Both processors are part of the OMAP family but are aimed at different parts of the market, said Henry Saam, senior marketing manager. The OMAP2430 is a stand-alone applications processor for high-end phones, while the OMAPV2230 combines an applications processor with the communications silicon required to connect to a UMTS or WCDMA network.

Samples are now shipping to TI's customers, Saam said. The first phones using the chips will appear in the second half of 2006 on NTT DoCoMo's WCDMA network.

Mobile phone manufacturers have traditionally chosen to use multiple chips in high-end phones and integrated chips for cheaper normal mobiles. But the recent demand for moderately priced smart phones, handsets that combine Web browsing and e-mail with the ability to make phone calls, are leading phone vendors to use integrated chips in more capable phones, said Robert Tolbert, product marketing manager with Texas.

An integrated mobile phone processor allows vendors to reduce the bill of materials needed to produce a phone and is often easier to implement, Tolbert said. The natural increases in performance delivered by improvements in chip-making technology mean that modern integrated chips offer sufficient performance to handle most applications on smart phones, he said.

But phone vendors that are building portable media devices designed for gaming and telephony will still need a high-performance applications processor.

The OMAPV2230 uses NTT's WCDMA chipset alongside a TI OMAP applications processor. It supports several operating systems and will allow phone vendors to add in five-megapixel cameras.

The OMAP2430 improves video decoding by four times, allowing the chip to deliver DVD-quality video, Tolbert said. It also now supports the Hi-Speed USB standard, which will allow users to get video from their PCs to phones faster, he said.

Pricing was not disclosed.