Dell has been showing off a feature it's adding to its soon-to-launch Venue Pro Windows Phone 7 and Venue Android smartphones. The Dell Stage multi-synchronisation feature allows Dell smartphones to automatically push new photo, music and video content to home network devices over Wi-Fi or 3G, saving the user from searching for the device or media card on which their content is saved.
Dell demonstrated the Stage automatic over-the-air synchronisation feature on a Dell Venue Pro handset at Mobile World Congress. The Dell Venue Pro is already onsale in the US and is expected to launch within weeks in the UK.
Adam Griffin, product manager for mobility products at Dell, told PC Advisor that Dell is keen to target 'generation Y' consumers and has come up with an auto-synching feature to ensure handset owners always have access to their latest photos and video footage. Griffin describes Dell Stage as "a user interface that sits on top of Android of Windows Phone 7 that allows users to easily access their home media content".
An extension of the Zune auto-synchronisation feature Microsoft added to Windows Phone 7, Dell Stage works across multiple devices rather than being paired with just one. Instead of sorting through several media cards to find the latest set of photos you want to show to the in-laws, you could pull up the photo library on any home network device and find all your photos and video content on it, Griffin suggested by way of example.
Appropriate permissions and settings can still be implemented on a device-by-device level, he assured us.
Dell is sufficiently confident that the Stage concept will be popular with consumers that it is installing it on all its Windows Phone 7 and Android devices. All Dell devices except for Windows 7 ones will have the overlay from next month, said Griffin. This includes the Dell Streak 5in and Streak 7in tablet that Dell was also demonstrating at Mobile World Congress.
A cloud version of Dell Stage is also set to launch. Windows 7 support will be added this year says Nero AG, the company that developed Dell Stage.
Windows and Mac versions of the synchronisation are already available to download from the Dell.com website. Existing Dell Streak tablet owners can download the Stage app to their device from the Google Android Market.
Last week, Dell announced a 10in version of its Streak tablet. This will join the existing 5in Dell Streak which is already onsale in the UK, and the Dell Streak 7 which is set for imminent launch in the US.