VMWare today announced it is opening its second European data centre in Germany in a bid to attract local businesses that have been unable to use the company's vCloud Air platform due to German and EU data sovereignty laws. 

Data privacy, security and sovereignty continue to remain high on the list of customer concerns when they're considering moving in-house workloads to the public cloud, according to the virtualisation specialist. 

However, VMWare is optimistic that the new vCloud Air location in Germany will help its European customers address local data privacy, security and sovereignty issues. 

vCloud Air, previously known as vCloud Hybrid Service, is a public cloud platform based on the VMware vSphere operating system. Businesses running applications on vSphere on premise can move them to the vCloud Air platform relatively seamlessly when compared to pushing virtualised workloads to other public cloud platforms.

“Since introducing VMware vCloud Air a year ago, VMware has made significant strides to provide customers with a hybrid cloud platform they know and trust,” said Bill Fathers, executive vice president of VMWare's Cloud Services Business Unit, at the VMWorld 2014 conference in Barcelona today. 

“As we continue to expand VMware vCloud Air into new markets, with more services than ever before, we are only just scratching the surface of what the service will become the industry’s leading hybrid cloud platform for delivering innovation as a service from the data center to the desktop and mobile applications.”

General availability from the German data centre is planned in the first quarter of 2015.

VMWare boss Pat Gelsinger was keen to stress that nations without a VMWare data centre can still run their businesses off VMWare's platform through one of the the company's 3,900 cloud partners. 

A recent survey of more than 225 senior IT administrators in Germany (commissioned by VMware and conducted by Ilkin Borg) revealed that 93 percent of respondents believe that the location of their cloud provider is important and that it becomes the central criterion in the selection of a suitable provider.

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