The Brazil World Cup is likely to have a negative impact on UK business productivity, according to video conferencing provider Blue Jeans.

The Silicon Valley firm revealed that there was a 15 percent reduction in the number of meetings held in the UK over its communication platform during the Wimbledon tennis tournament last summer and expects this trend to be replicated to a greater degree during the upcoming football world cup this summer.

"Our research shows there are certain things that have the ability to make the nation 'down tools', no more so than a major sporting event," Blue Jeans chief commercial officer Stu Aaron told Techworld today. "This year’s FIFA World Cup promises to have an even bigger impact on this summer’s meeting schedule, as millions of workers of different nationalities from across the country scramble to get in front of a screen to watch their teams compete."

Blue Jeans, which is used by at least 700 businesses in the UK,  has a cloud-based teleconferencing service that can be used for video meetings and content sharing across conference rooms, desktops and mobile devices. The platform enables employees using enterprise class solutions, such as those offered by Cisco and Polycom, to talk to those using more consumer-orientated services, such as Skype or Google Hangout. 

The prediction was made in the company’s State of the Modern Meeting Report, which is based on data from more than one million Blue Jeans customers in 177 countries and a survey of 391 business decision makers.

The report also highlighted that UK businesses carry out conference calls as early as 7am and as late as 9pm, while businesses in the rest of Europe rarely meet before 8am or after 6pm.

It also revealed that certain cities are more connected than others, with London perhaps unsurprisingly topping the leaderboard, while Cambridge, Glasgow and Northampton ousted other larger cities such as Manchester and Liverpool to earn a place in the top four most connected cities in the UK

London also takes the top ranking in Europe according to the report, followed by Munich, Paris, Dublin, Madrid, and Berlin.

Finally, the report revealed that the devices being used to conduct conference calls are also changing, with a third of all business meetings now including someone using a mobile device.

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