HP has announced a plan to help its customers make environmentally friendly choices for their imaging and printing needs. As part of the plan, HP outlined several things it will do with paper, enterprise, labelling and the release of a new printer, HP Deskjet D2545, primarily made from recycled materials.

For the enterprise, HP has an enterprise printing assessment service and a carbon calculator. This will help users figure out cost savings for optimised printing environments by looking at energy and paper use and related carbon emissions. A global paper policy for HP paper products has been introduced and an HP Eco Highlights label will help customers choose products that are environmentally friendly.

As part of its HP Eco Solutions programme, the company has vowed to improve the overall energy efficiency of its ink and laser printing products by 40 percent by 2011 and increase the amount of recycled materials used in its inkjet printers by three times by 2010.

The company also wants to surpass 250 million cumulative HP inkjet and LaserJet cartridges recycled in 2008, helping to reach its goal of recovering 2 billion pounds of computing and printing equipment by 2010.