Netatmo, which is active in the Internet of Things consumer space, has hired former Dyson boss Matthew Broadway as its first chief operating officer.

In his role as COO, Broadway will report to Netatmo CEO Fred Potter. Broadway will oversee the company’s global operations, including sales, marketing and support to help drive international expansion, said the company.

Matthew Broadway, Netatmo's new COO worked at Dyson for 10 years. Image credit: Netatmo

After graduating with a degree in politics and economics from the University of Warwick, Broadway held various positions at HP where he trained in the basics of market research, product development and sales account management. In 2002, he joined Garmin’s European consumer products division to lead the marketing of sports GPS handhelds and GPS wearable devices.

In 2005, he was appointed as Dyson's product marketing director to help transform the company from a UK-based vacuum cleaner brand into a “global multi-category technology leader”, said Netatmo. In his 10 years working for Sir James Dyson, he ran the global marketing team, led long term upstream product development, and worked extensively with retailers and distributors in the UK, Europe, North America and Asia to build distribution and sales of Dyson products.

He moved to Tokyo as the marketing director of Dyson Japan in 2008. In 2012, he was appointed group commercial director with special responsibility for consumer air treatment products.

“I’m joining an innovative, forward-thinking company that has exceptional potential for growth into new categories and markets, and I look forward to working with the Netatmo team to make this vision a reality,” said Broadway.

Founded in 2011, the first device launched by the company was the Netatmo Weather Station, allowing users to measure indoor air quality, weather and more. In 2013, Netatmo launched a thermostat for smartphones designed by Starck. Last year, the firm launched wearable tech aimed at women, to help them know their UV exposure and protect their skin. And at CES 2015, Netatmo unveiled WELCOME, a smart home camera that recognises those in the house through facial recognition technology.

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