A startup from Edinburgh has opened an office in Shenzhen, the heart of China’s tech scene, in a bid to penetrate the vast Chinese tech market with its indoor positioning technology. 

The office will be located in a new incubator known as the Edinburgh-Shenzhen Creative Exchange, which has been created by the City of Edinburgh Council.

©iStock/Joe Biafore

sensewhere has an indoor positioning technology that cross references radio frequency (RF) access points via users’ own devices. Its technology can be used by companies to deliver hyper local adverts to people's mobiles. 

Rob Palfreyman, CEO at sensewhere, said: "We are consolidating our presence in China by joining the City of Edinburgh Council initiative to establish a Creative Exchange incubator. 

“Shenzhen is the Silicon Valley of China and home to some of the world’s most innovative new companies; many of which are now keenly looking to utilise the extraordinary power of advanced indoor positioning to drive new revenue streams. Social networks, handset manufacturers, app companies and advertisers all of these can tie into sensewhere’s location database to open up new customer opportunities, and set themselves apart from their competitors.” 

Sensewhere, which also has an office in California, said it plans to recruit additional employees in China over the next year.

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