Three UK-based IT service companies – Lumison, DediPower and Bluesquare Data – have announced they are merging under the name Pulsant, to offer a range of services including co-location, managed hosting, managed applications, managed networking and cloud.

This is effectively just a rebranding exercise, as the three companies have been operating as a unit for some time. Lumison, whose strength is managed networks, bought Bluesquare, a co-location brand, in March 2011. However, this left gaps around cloud and managed services, resulting in the acquisition of DediPower in October 2011.

Pulsant will provide 24/7 support to over 3,000 customers using eight UK-based data centres in five locations, as well as points of presence in New York, Amsterdam and Hong Kong. Backed by a £6 million investment this year from Bridgepoint Development Capital, Pulsant plans to expand its profile within the UK’s mid-market sector.

“We've gone through an extensive integration exercise in putting the three businesses together,” said Matt Lovell, CTO at Pulsant. “The intention is use the investment to springboard the organisation, which is currently a £30 million turnover organisation, to be a £50 million organisation by 2015.”

Lovell told Techworld that Pulsant will use the £6 million investment from Bridgepoint to integrate all of the data centres with a new 10GbE high-capacity network, so that customers have the same experience, regardless of the facility they go into.

Data centres in Scotland and England will also benefit from new energy saving technologies, such as cold aisle containment, and 100 percent of the company's energy will come from renewable sources by October.

“Now we can offer that end-to-end scalability, the user experience being our predominant differential from just buying capacity from a more cost-effective supplier like Amazon or Google,” said Lovell. “This is about understanding where the business is running from, and providing access to the professionals with real service assurance.

“We've been quite specific with customers about what we can and can't do,” he added. “We're never going to compete with the likes of a Tier 1 or a Tier 2 supplier. The essence of what we're trying to do here is tailor the support for verticals.”

Pulsant's existing customers include Virgin Media, lovemoney.com and Drambouille, and the company also caters to a number of vertical markets such as retail, e-learning, professional services, cloud computing and IT application development. Lovell said that a strong presence in these areas allows the company to support some quite specific requirements around storage and applications.

“A major focus this year will be the expansion of our facilities in south London to create a dedicated hosting and colocation ‘campus’ – ideal for businesses looking to move their data storage from expensive central London facilities where space is at a premium,” added Pulsant CEO, Mark Howling.