Computer vendors are keen to build on the growing  pressures on organisations to keep their data centre costs low. HP has launched a new modular approach to designing data centres that it claimed

The HP Flexible DC offers a new, butterfly design that the company said would make more efficient use of space.

There’s been a growing interest in modular data centres over the past couple of years, HP, Microsoft and IBM have all released examples of the concept, but the new Flexible DC takes a different approach. HP said that the butterfly design enabled its customers to expand the data centre facility without squandering resources.

In addition, the use of air-cooled, rather than water-cooled, mechanical systems offered cost savings as well as conserving water – something of great concern in some parts of the world. HP also said that the way that the data centre was configured would help optimise the use of power helping its customers to reduce greenhouse gas emissions and a facility’s carbon footprint

“The pressure to save on capital and operating expenditures is one of the most critical issues facing enterprises today,” said David J. Cappuccio, vice president and chief of research, Gartner. “When building new data centres, clients need to consider options that support business growth, while also saving time and costs.”