HP is making its annual splurge of enterprise product announcements at the Discover conference in Las Vegas this week. The announcements fall into two main categories – converged infrastructure, (including converged storage, networking and Big Data), and hybrid cloud.

HP said that companies are increasingly looking for more joined-up solutions that simplify IT management and enable them to quickly adapt to market conditions. While HP has offered an extensive enterprise product set for some time, the company admits that it has not always presented it in a coherent way.

The company's new and updated products aim to give customers practical solutions to some of today's biggest challenges, such as Big Data, network management and complexity in the cloud, while enabling them to continuously develop and improve their systems.

“The days when every new technology meant a major upgrade of your systems have gone away,” said Mateen Greenway, Chief Technologist for HP Enterprise Services. “Much more it's now this pragmatic model that we can support whatever aspects of existing systems and cloud systems that people need to do their business.”

The announcements are too numerous to sum up in a single article, but here are some of the highlights:

HP Converged Cloud

HP is helping customers to build hybrid cloud environments with a range of new software and management products. In particular, HP CloudSystem provides an integrated and open platform for enterprises to build and manage services across private, managed and public cloud environments.

The company has extended the “cloud bursting” capabilities of HP CloudSystem to deliver instant access to additional capacity through HP Cloud Services, Amazon Web Services and Savvis. 

It is also now offering the software that runs on HP CloudSystem as a stand-alone product. This effectively means that customers can turn their in-house data centres into private clouds by running HP CloudSystem Matrix software on their existing infrastructure.

“Not only does it not lock you in, in terms of hardware, but it doesn't restrict you in terms of the operating systems, or in terms of the hypervisors,” said Greenway.

“IT can support a complex heterogeneous environment and allow you to manage that and allocate that using the tools that were previously just available as part of CloudSystem.”

A new version of HP Cloud Service Automation also offers a self-service portal to help customers increase agility and reduce costs when brokering and managing application and infrastructure services on HP CloudSystem-based solutions or third-party environments.

HP StoreOnce Backup

HP's new StoreOnce solutions can deliver backup performance of up to 100TB per hour and data recovery of up to 40TB per hour – which is up to three times and five times faster, respectively, than the closest competitive offering, according to HP.

The improved performance and recovery time means reduced capacity needs and bandwidth costs. StoreOnce is also integrated with HP Data Protector 7 Software, powered by Autonomy’s Intelligent Data Operating Layer (IDOL).

The company said that the new release allows customers to protect, find and recover information based on the meaning and concepts contained within the data.

“We not only backup and recover structured stuff, like you would expect in databases and application files, but all the unstructured stuff that Autonomy is so good at looking at – audio, video, email, social media files,” said David Chalmers, HP's CTO for Enterprise Servers Storage and Networking.

“They are all part of a standard backup and recovery, because we think that is crucial to how you're going to run large instances in the future.”

Chalmers said that, in a recent survey of HP customers, 40% were actively looking at what they can do or should do for new generations of backup and restore technology.

“This is the technical side of having far more data than they are used to; they need a new way of backing up and securing it, the old stuff just doesn't cut it any more.”