Publishing giant Pearson has launched an education technology start-up incubator.

Pearson, which owns the Financial Times and Penguin books, says its Pearson Catalyst incubator programme aims to match start-ups with Pearson brands to deliver pilot programmes.

“Pearson Catalyst reflects our desire to be more open and work with forward thinking companies to solve the biggest challenges in global education,” said Diana Stepner, head of future technologies at Pearson. “We believe the future of learning is digital, personal and driven by data."

The Pearson Catalyst incubator programme is looking for "dynamic, technology-centric, start-up teams with a mix of talent", that have been up and running for less than three years and who have "viable products" that are ready for launch in the market.

The ideal start-up companies will have a product or products that complement or enhance a Pearson brand. Pearson Catalyst will incubate and accelerate up to ten teams of founders for at least three-months, starting in mid-April. Start-ups will continue to work and be based out of their existing offices, with the potential to meet at Pearson offices as well.

Start-ups selected to participate in Pearson Catalyst will receive access to Pearson executives and product experts and the opportunity to be matched with a Pearson company, including a top Pearson executive as a key sponsor.

There will also be the opportunity to present at a Pearson demo day in November 2013 to Pearson executives and technology leaders. Teams will also get up to $10,000 for travel and related costs.