Select Selling has purchased Oracle's sales consultancy OnTarget and changed its name to the TAS Group.

Oracle acquired OnTarget when it bought Siebel and has been trying to sell it for the past five months: only the OnTarget operations in Italy are not included as part of the deal.

TAS plans to extend its Select Selling Dealmaker software to support each of the OnTarget sales methodologies so that existing OnTarget customers can integrate the sales effectiveness software with their Siebel CRM applications.

The vendor hopes that the acquisition of OnTarget will help TAS achieve its goal of becoming a leader of the highly fractured sales-effectiveness market by 2008.

Oracle announced in February that it would sell off the OnTarget sales consultancy following the closing of its US$5.8 billion purchase of Siebel in January. After looking over its Siebel acquisition, Oracle determined that OnTarget wasn't core to its future business strategy.

OnTarget provides sales training, consultancy and methodologies particularly focused at the telecommunications, business services and IT industries. Over the years, the business has dealt with over 500 customers and trained more than 400,000 sales professionals.

Siebel bought OnTarget in late 1999 for around $259 million, but had trouble finding a place for the operation in its business. OnTarget ultimately ended up in the CRM vendor's training division Siebel University.

Oracle intends to establish a strong relationship with TAS going forward as a key sales methodology partner for both itself and its customers.