LongJump has joined the trend toward on-demand databases with an offering allowing companies to provision their own database and storage access as an online service.

The "Database as a Service" (DaaS) product is aimed at organisations that want a web-enabled relational database management system, without the hassle of provisioning a server and dealing with data access, availability, backup and security issues.

LongJump is targeting companies that manage important company information in spreadsheets and ad-hoc databases. The company says its service can be used by anyone with basic spreadsheet or database skills, but offers high reliability as well as user access control, dashboards, custom reports, data policies and workflows.

The company's data is hosted at multiple locations with real-time mirrored database replication and 99.999 percent application uptime, LongJump said.

The market for on-demand databases isn't as highly developed as other types of Software-as-a-Service (SaaS), such as CRM applications, but a few significant players have joined in. Amazon.com, for one, in December announced a beta test of its SimpleDB service, and also offers storage on-demand via its S3 service.

LongJump's service lets users integrate databases with other applications and integrate mash-ups with existing business data. Developers can connect websites to their databases via a REST-based, XML API.

The company's API supports Simple Object Access Protocol (SOAP) message responses over HTTP/HTTPS and custom Java-bean scripting within a built-in data policy engine.

LongJump's applications are available for $19.95 (£10) per user per month with a 12-month commitment, or $24.95 without a commitment. The service includes 50MB of capacity, with another 50MB costing $49 per month.