EMC has released a new Web content management application geared toward non-technical users.

The application, EMC Documentum Page Building, comes with a simple user interface for managing site structure, pages and templates that delegate site management authority to groups within an enterprise while adhering to centralised policies and rules.

Director of web strategies for San Jose-based BEA, Olivier Naimi, said his organisation has a very large and broad user community with different levels of technical skills, and that some users are "frightened and less at ease" with applications such as Documentum Web Publisher. "This tool will definitely fit in very well," he said. While there are other tools for the front end, such as Macromedia's Dreamweaver, they are lacking hooks into the content management system, he said.

Page Builder is based on XML, not just for the content but the navigation elements themselves, which makes it easier to programmatically manipulate and reuse them, said Lubor Ptacek, director of content management marketing for EMC. Other new features include easier site view and editing capabilities and support for Macromedia Dreamweaver templates, the company said.

The application is integrated with EMC's Documentum content management repository so users can take advantage of content there, the company said.

IDC analyst Melissa Webster characterised the product as a great example of how content management companies are responding to the need to serve a broader constituency. There is customer demand for tools that non-technical employees can use that have role-specific user interfaces into the content management system with just enough functionality for the needs of a particular user, she said.

IDC released a report recently naming EMC as the leading content management vendor, based on $362 million in software revenues in 2005. This was a 14.8 percent growth over the previous year, whereas the overall market grew 9.6 percent, Webster said.

Pricing for Page Builder varies based on the number of users and number of assets, but the typical price to buy the Documentum repository and software as a package is $250,000 to $300,000, Ptacek said. He refused to give individual application prices. The software is scheduled to ship in the fourth quarter.

In related news, EMC confirmed it was extending its relationship with Dell over storage products for another five years, reports Deni Connor of Network World.

The relationship, which began in October 2001, allows Dell to market EMC products and develop its own arrays based on EMC technology. As evidence of how well the partnership is going, EMC CEO Joe Tucci said that since EMC and Dell joined forces in 2001 they have overtaken HP in the mid-tier storage market based on revenue share (29 percent to 24.7 percent). "We'll do whatever we can to gain another 21 points of market share," he said.