BEA Systems is working on a new application infrastructure codenamed "Project Genesis," for building business applications that allow hot technologies such as mashups.

BEA sees a new generation of flexible, dynamic, and real-time composite applications emerging built on concepts like SOA, said Alfred Chuang, BEA chairman, CEO, and president, during the BEAWorld conference in San Francisco yesterday.

"Genesis is a system that radically simplifies the way that we create, operate, and govern dynamic next-generation applications," said Chuang. Genesis is expected to be a set of products enabling the whole lifecycle of dynamic business applications, including the ability to build mashups and dynamic business infrastructure, according to the company.

"The goal is the 24-hour product [development] cycle," with Genesis, said Bill Roth, vice president of the BEA Workshop business unit.

Dynamic applications focus on individual needs. "Dynamic business applications are tailored to the individual, to be tailored for the person so the user doesn't need to switch from app to app to complete a task," Chuang said.

The Genesis platform will feature user-based pricing and SaaS capabilities, Chuang said. The company's Workspace 360 technology serves as the development environment for Genesis.

Packaged applications can no longer be the focus, according to Chuang. "We cannot innovate with packaged enterprise applications because we can't afford to work with them. They're rigid and monolithic systems," he said.

Chuang did not immediately provide details on when Genesis would be available.

Chuang stressed the evolution of the Internet as a tool for self expression and productivity. He also touted mashups, and how they are spreading from the consumer market to the enterprise.

"Mashups are an example of how the world is changing so rapidly," with mashups available for purposes ranging from finding the 100 best fishing holes in the United States to rating dance moves, he said.

Also at the conference, BEA announced the first product component of its WorkSpace 360 environment with the release of BEA AquaLogic Registry Repository 3.0.

The repository can provide shared metadata management and structured workflow processes. Also, the registry is designed to improve and management and governance of SOA deployments. Featured in version 3.0 are advanced workflows to automate approval-based processes, a metadata interoperability framework, an Eclipse plug-in, and built-in best practices.

WorkSpace 360 has been described by BEA as a set of tools allowing for participation of different roles in an SOA lifecycle.