Content management firm Alfesco is set to open a new office in London to capitalise on the city’s talented pool of developers.

The multi-million dollar open source company, which counts NASA, KLM and Thomas Cook  among its customers, will open a new 30-strong office in Oxford Circus within the next six weeks to supplement the 100 staff it currently has working in its UK headquarters in Maidenhead, Berkshire.

Approximately half of the staff working in the Great Portland Street office will be new software engineers, while the other half will be relocated from the Maidenhead office.

Alfresco told Techworld that it is moving to London in order to attract web developers that have the ability to drive forward the company’s new hybrid model, launched 18 months ago.

Alfresco’s director of cloud services, David Gildeh, said that there are more developers in London with web-based skills, such as python, ruby, javascript and HTML 5.

In contrast to central London, the enterprise software corridor along the M4 motorway – home to companies like Oracle, Microsoft and Adobe – attracts people with more traditional software skills like Java and .NET.

Gildeh said the new web-based skills are crucial as they allow Alfresco to tap into the content delivery network (CDN) – a large distributed system of servers deployed in multiple data centres across the internet – that has the potential to improve the software’s performance and agility.

He added that having a presence in London will allow the company to host hackathons and other events that should help raise the company’s profile.

Alfresco’s hybrid model contrasts with the likes of Huddle, Box and Dropbox, which are pure cloud tools. Gildeh believes that the majority of companies aren’t yet ready to fully embrace cloud and as a result is a strong believer of the hybrid model, which allows businesses to run applications on premise and back things up to the cloud.

While Alfresco’s software is free to download, the company makes its money by charging customers for additional products and services.

The firm claims to have seven million users across 1,300 businesses and in 180 countries. Gildeh said the majority of Alfresco’s enterprise user base comes from government, financial services, media and manufacturing.

In May, the company said that it plans to IPO in the US soon because London’s Stock Exchange’s AIM is a ‘joke’ and not yet ready for high-growth tech companies.