Santander Cycles, new sponsor of London's “Boris Bikes”, has launched a new app to make it eaiser to hire them.
The Android and iOS app has been developed by Corethree on behalf of Santander and Transport for London. The bikes were previously sponsored by Barclays Bank and their liveries are now being changed to Santander Bank's red and white from Barclays' blue and white.
With the new app, customers register their bank card in the app, use the app to “hire now” from a nearby docking station, and just tap in an issued code from the app into a docking point to release a bike for use.
The Boris Bikes were launched by London's mayor in 2010, and since then 40 million journeys are said to have been made for work or leisure.
Santander Cycles can be hired from as little as £2 a day for an unlimited number of 30 minute journeys. Regular users can register for annual membership, which equates to 25p per day and get the same unlimited number of journeys under 30 minutes without paying anything extra.
The app can also be used to find the nearest bike docking point and to plan bike routes. In addition, the app allows users to pay on account, and it will send push notifications tallying the cost of a journey as users ride. If “pay as you go” is used, a credit or debit card can be scanned on a smartphone, eliminating the need to type in details.
Ashley Murdoch, CEO of Corethree, said: “Developing the new cycles app has been a very exciting project for Corethree. We have been able to include many innovative new features that will make using the cycle scheme in London simple, quick and intuitive. We are proud to be working with Transport for London on the development.”
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