Samsung predicts over a million wearable devices will be purchased in the UK this Christmas as they start to break into the mainstream consciousness. 

The consumer electronics giant, which is actively chasing the wearables market, predicts that wearables will account for £104.7 million in UK sales over the festive period, up 182 percent on Christmas 2013 and more than the anticipated wearables spend in Germany, Spain and the Netherlands, who were also polled.

Fitness and activity trackers like Jawbone and Fitbit are predicted to be the most popular wearable devices, accounting for almost £29 million of the £104.7 million.

Smart watches and healthcare wearable devices are expected to be the next most popular, accounting for £25.04 million and £22.01 million respectively.

Andy Griffiths, President of Samsung UK & Ireland, said: “The wearables market has exploded over the past 12 to 18 months with some incredibly exciting and innovative products entering the market.

"As the benefits wearable technology can offer become better understood, it is natural that the sales within this sector will grow."

William Kim, CEO of highstreet fashion retailer AllSaints, said: “Wearables have a key part to play in the future of fashion retail and this research today from Samsung underlines their potential to totally reinvent the sector.  

"The last decade has seen an evolution in verbal and written communication - today I have five ways I can instantly speak with anyone in the business whether in our atelier, our distribution centres or our global stores. The next decade will see an evolution of non-verbal communication - wearables and the internet of things will communicate information at a rate never before seen allowing businesses to be more efficient and enabling greater emphasis on the customer experience.  For AllSaints this is the truly exciting part.” 

While Samsung is optimistic that there is a big appetite for wearables, critics argue that the market won't take off unless issues such as  data privacy, battery life and appearance are addressed. 

Indeed, a Silicon Valley HP boss last week warned an audience at a wearables conference that wearing Google Glass on a first date would deter your chances of getting a second. 

All figures were taken from the report, ‘The Retail Prospects for Wearable Technology in 2014 in the UK, Germany, Spain and The Netherlands’, which was commissioned by Samsung Electronics and conducted by the Centre for Retail Research, Nottingham in September 2014.

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