The cloud is not just an enterprise buzzword. The benefits of the cloud have been proved time and time again and it’s quickly making its way through the world of sport, giving organisations a winning platform on which to coordinate international sporting events. In fact, a number of this summer’s top sporting events have been made possible by the cloud:

Whilst we break out the Pimms, strawberries and cream to watch this year’s Wimbledon, IBM’s SmartCloud technology will be putting in the hard work to serve up this year’s competition. The Championships is broadcast to 200 countries worldwide and last year there were almost 17 million visitors and 400 million page views throughout the tournament. With the recent launch of the mobile apps, Wimbledon is dealing with a massive increase in content, providing fans with a completely interactive experience. Users can gain access to 360 degree panoramic views and video of the All England Club, honing into the courts were the action is taking place and examining match statistics, social media sentiment and highlights.

The cloud not only enables Wimbledon to deal with this huge amount of data but also the peaks and troughs in demand. Consider the popularity of pivotal matches, which can be impacted by the time of play and which time zones are waking up just as much as the players are competing. Thanks to the flexible infrastructure in place, which ensures there is just enough capacity to support demand, user experience isn’t impacted. Web presence forms an essential part of any sporting tournament, providing fans with news and updates, as well as allowing them to provide their all-important feedback.

Ascot also hit the headlines this month and horse racing channel, At The Races, used the cloud to cope with that surge in demand. The website attracts an audience of around 1.66 million a month and with four million videos streamed each month, bandwidth is a premium. Using the cloud provides the scalability needed to meet these spikes in demand.

With the new football season kicking off in a couple of months, it never stops for UEFA. Stretching across Europe, UEFA manages international football tournaments such as the Champions League and the Europa Cup, as well as the Euro tournament. 40,000 people need regular access to its FAME (Football Administration Management Environment) network in order to coordinate these events. Such a job cannot be underestimated but by moving all its critical systems to a private cloud from Interoute, it has the flexibility to deal with huge spikes in internet traffic so fans can enjoy an uninterrupted online experience throughout the tournament and high levels of security, ensuring critical systems are fail-proof and everything runs smoothly for the hundreds of thousands of spectators, and millions of TV viewers.

Internationally there are many sporting events taking up the cloud computing mantle, Cricket Australia, custodian of cricket to the country, is using the cloud for business operations across Australia, enabling it to roll out a more scalable platform for future business growth.

The benefits of the cloud cannot be denied, it’s providing a platform for sporting organisations to coordinate international events for millions of people. Only the cloud can provide the kind of flexibility, agility and scalability required for the unpredictable volumes of web traffic. Not only that, with everything safely backed up in the cloud, should an unforeseen disaster occur, all content is safe and secure. Storing sensitive data and dealing with millions of people, these events are a great champion for the cloud’s capabilities. And it proves that - unlike many of the events that have taken place this summer - the cloud is far from dry!

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