Perhaps the New York Times got the story wrong - Google has now denied making any deals with Verizon over net neutrality.

According to the Guardian, Google has now issued a statement that seems to put to bed the notion that it was about to ditch its net neutrality stance.

"The New York Times is quite simply wrong. We have not had any conversations with Verizon about paying for carriage of Google traffic. We remain as committed as we always have been to an open internet," read the statement.

Verizon was also quoted as saying, albeit in more nuanced terms.

"The NYT article regarding conversations between Google and Verizon is mistaken. It fundamentally misunderstands our purpose. As we said in our earlier FCC filing, our goal is an internet policy framework that ensures openness and accountability, and incorporates specific FCC authority, while maintaining investment and innovation. To suggest this is a business arrangement between our companies is entirely incorrect."

It would be a brave soul who would say that this matter has been put to rest either way, and as I’ve already pointed out elsewhere, the technical means to bring into force traffic prioritisation between mega hosts such as Google and Verizon has been in place for some time.

But that very same possibility - and the sheer power of these companies in a US and global context - makes it very unlikely that EU let alone US regulators for one would allow neutrality to be killed off simply for the sake of a few company business models.

It seemed almost incredible that Google would dare to rouse the dragon to keep Verizon happy. We will just have to wait and see what has, and has not, really be under discussion