Here’s an unexpected bonus from the leak of 114,000 Apple iPad owner details from AT&T’s website - the world gets to see how many important Americans have been buying one.

Names thrown out include (and this list is compiled from various name-checking reports which can't be verified) film man Harvey Weinstein, NYC mayor Michael Bloomberg, White House chief of staff, Rahm Emanuel, and a long list of CEOs, NASA people, senior journalists in old media and, of course, a US politicians and investment bankers.  

A week ago this would have looked more like a list of people who didn’t see the bank crisis coming, or perhaps thought deep water drilling was a safe venture until a British company was collared to take all the blame, but it turns out that what they have in common is that they all own an Apple iPad for use on a pricey 3G tariff.

What are these guys doing with version 1 of the iPad? I doubt many of them know beyond a desire to be an early adopter or perhaps just ‘find out what all the fuss is about’. Is the iPad tax deductible?

This is the iPad demographic, henceforth a sociological phenomenon that should be known collectively as the ‘iPeople’. These A-listers buy Apple products even though everyone knows that the next version will be twice as good and cost 50 percent less. But they are people for whom trifling issues of cost, obsolescence and the fact that they already have more devices than they actually need are a remote concern.

That the iPad is clearly a hit among the business and political elites of the US won’t go unnoticed in the criminal community, and herein lies the interesting part of the story. If the world turns to iPads to the extent that Apple’s market share rises in a meaningful way this sort of list demonstrates why the platform could find itself under attacks from all directions.

What hacker wouldn’t want to have the email address and personal details of the iPeople?

To the best of my knowledge President Obama is not on the AT&T list but then he’s known to be a BlackBerry man and is disdainful of tech fashion for its own sake. On this one at least, Obama is fashionably late to the party, or perhaps he’s in a league above such humdrum inconveniences and doesn’t have to subscribe under his own name.

The new toy of the rich and famous, even Apple's iPad can't pierce that power bubble.