There are new faces at CxO level in both Dot Hill and Iomega. The former hopes to continue its growth with no interruption, the latter hopes to resume it after an interruption which led to quasi executive haemorrhaging. The two companies are now connected by a departed and incoming CFO. It's a small world in storage.

At Dot Hill Dana Kammmersgard has become CEO on the retirement of Jim Lambert. Patrick Collin comes in as COO with a stint at Dell on his CV. Patrick Kuenzel comes in as SVP engineering and Maranti features on his CV. IT all looks like a nice and concerted set of senior level appointments only Preston Romm goes and spoils it. He was Dot Hill's CFO but has abruptly retired. His deputy, Shad Burke, the finance VP and corporate controller, will fill in while a replacement is being sought.

Preston Romm appears to have had a better offer and is not going because of strategy disagreements or anything like that. He's moving from what looks like a steady and successful ship to a stricken one, to Iomega in fact.

There he becomes CFO and VP finance. Iomega has recently appointed Jonathan Huberman as its new CEO, replacing the now-departed Werner Heid. Werner doesn't have money worries; he will apparently receive almost a million dollar pay-off over 12 months. That encourages the belief that he walked the plank with a golden lifebelt. Tom Kampfer, the interim CFO as well as the COO, gets a presidential appointment. The top chairs at Iomega are now filled and the board can now hope for a business recovery. It looks as if my supposition that the company may have been being readied for sale was wrong. It's going for a product-led business recovery.

For a start it's pushing the idea of individual computer users backing up to Iomega disk products. We might expect enhancements to its Rev drive to increase capacity. We might also hope for better software. It's a truism that storage hardware, particularly at the consumer level, is a commodity and low-margin market. Perhaps Iomega will decide that more margin lies in software and attempt to produce better and different backup software. Continuous data protection anyone?