The tournament is over and we have a clear winner. No, not Spain, but the FIFA website which clocked 7 billion impressions in the first three weeks of the tournament. That's according to traffic monitoring company Nielsen who monitored the stats over the course of the four-week football fest.

Perhaps the most surprising statistic is that the US recorded the second highest number of visitors. Remember just before the competition started, top radio presenter Glenn Beck said "We don’t want the World Cup. We don’t like the World Cup. We don’t like soccer. We want nothing to do with it. You can package it any way — you can spend all kinds of money. You can force it on our television sets. We will not enjoy the World Cup."

The evidence suggests otherwise. Indeed, the evidence is that FIFA's website coped admirably with the demands placed on it, despite the various doom-mongers saying the site would struggle and the publicised problems with the ticketing. In fact, the site coped very well - far better than Twitter did with extra demand placed by the World Cup.

What is surprising is that the technology behind the website is being kept secret. Normally, vendors responsible for sporting websites trumpet their achievements: I can find not a dicky-bird about the FIFA site but whichever company managed to keep a high-profile, multilingual website running deserves a pat on the back.

The World Cup showed how important the web these days to every organisation. The FIFA website complemented the football perfectly and while acknowledging that FIFA gets a lot wrong, the website was a clear triumph.


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