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A view from Israel

Mor Assia

Mor and Yoni Assia, founders and chief executives of tech crowdfunding specialists and the world's biggest social investment network, eToro, discuss Israeli tech innovation, Finance 2.0, global fintech and the power of human disruption. Based in Tel Aviv and London, Mor and Yoni typify the dynamism of Israeli and have a privileged view on the country's world famous startup scene.

  • 5 steps to master your cap table

    When accepting an investment, entrepreneurs must consider not only how far and how fast they can drive their business with the committed capital, but also how the capital structure of the company will look the day after. Ownership provides its founders with an inventive to push the company forward and ensure there isn’t a strong force pulling the company in another direction. Here are five steps to master your cap table.